Which of the following is true regarding advertising? a. ...

[tuffie]

Which of the following is true regarding advertising?
 a. Advertising is a external to the social interaction process.
  b. Advertising is solely responsible for the increase of product sales.
  c. Advertising plays a pivotal role in world commerce.
  d. Advertising is a simple communication process.

Question 2

Which of the following statements does NOT describe a fundamental characteristic of a core service?
 a. A service lacks a physical form.
  b. The customer and service provider often interact to produce the service.
  c. It is difficult to standardize the quality of a service performance.
  d. A service only exists at the time of its production.
  e. External environmental forces heavily influence a service organization.

[cam1229]

Answer to Question 1

c

Answer to Question 2

e