Author Question: A brand messaging professional should ensure that the brand is placed in the right social setting in ... (Read 72 times)

j.rubin · **on:** Jun 29, 2018

A brand messaging professional should ensure that the brand is placed in the right social setting in order for it to have a social meaning tied to it.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Integrated marketing communication lays emphasis on communication, and not on the brand.
a. True
b. False
Indicate whether the statement is true or false