Answer to Question 1
The corporate strategy has to be strongly linked with corporate objectives. Corporate objectives have to be strongly linked with marketing strategy. Marketing strategy has to be strongly linked with marketing objectives. Marketing objectives have to be strongly linked with marketing communications strategy. Marketing communications strategy has to be strongly linked with marketing communications objectives. Finally, marketing communications objectives have to be strongly linked with the selection and implementation of certain elements of the marketing communications mix.
Answer to Question 2
Systems tend to break down and become ineffective when there is no clear logic between a given strategy, the way the strategy becomes a goal guiding tactics, and the way tactics are formulated to achieve the objective.
N-linked glycosylation in the endoplasmic reticulum
Red-Green Color Blindness Is a Sex-Linked Trait in Humans
Major trunk lines carrying long-distance traffic crisscrossed the area east of the Mississippi. The
The gaping hole in the destroyer USS Cole, in the port of Aden, Yemen, was the work of suicide bombe
X-linked eye-color phenotypes in Drosophila melanogaster
The X-linked genetic model of Morgan’s eye-color inheritance