Author Question: At the marketing communications level, increases in certain marketing communications objectives may ... (Read 49 times)

V@ndy87 · **on:** Jun 29, 2018

At the marketing communications level, increases in certain marketing communications objectives may warrant _____ in resources for certain elements of the marketing communications mix.
a. increases c. stabilization
b. decreases d. None of the above.

Question 2

At the marketing level, the higher the brand association objective, the _____ the marketing communications budget.
a. larger c. wider
b. smaller d. narrower

blazinlyss · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
The more important a marketing communications objective is, the more money is allocated to achieve it.

Answer to Question 2

A
The more important a brand objective is, the more money is allocated to achieve it.