At the marketing communications level, increases in certain ...

[V@ndy87]

At the marketing communications level, increases in certain marketing communications objectives may warrant _____ in resources for certain elements of the marketing communications mix.
 a. increases c. stabilization
  b. decreases d. None of the above.

Question 2

At the marketing level, the higher the brand association objective, the _____ the marketing communications budget.
 a. larger c. wider
  b. smaller d. narrower

[blazinlyss]

Answer to Question 1

A
The more important a marketing communications objective is, the more money is allocated to achieve it.

Answer to Question 2

A
The more important a brand objective is, the more money is allocated to achieve it.

[V@ndy87]

TYSM

[mohan]

Gracias!