Both direct marketing and integrated marketing communications: a. ...

[jayhills49]

Both direct marketing and integrated marketing communications:
 a. respond to fragmented media markets and audiences.
 b. succeed when asked to provide standardized products to large target markets.
 c. benefit from the increasing size of network broadcast audiences.
 d. cannot effectively use databases to target specific markets.

Question 2

A discrete scale is most often used to represent a classificatory variable, such as gender.
 
 Indicate whether the statement is true or false

[otokexnaru]

Answer to Question 1

a

Answer to Question 2

true