« previous next »

Author Question: Both direct marketing and integrated marketing communications: a. respond to fragmented media ... (Read 119 times)

jayhills49

  • Hero Member
  • *****
  • Posts: 559
on: Jun 28, 2018
Both direct marketing and integrated marketing communications:
 a. respond to fragmented media markets and audiences.
 b. succeed when asked to provide standardized products to large target markets.
 c. benefit from the increasing size of network broadcast audiences.
 d. cannot effectively use databases to target specific markets.

Question 2

A discrete scale is most often used to represent a classificatory variable, such as gender.
 
 Indicate whether the statement is true or false


otokexnaru

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

true


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Did you know?

Multiple sclerosis is a condition wherein the body's nervous system is weakened by an autoimmune reaction that attacks the myelin sheaths of neurons.

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

Normal urine is sterile. It contains fluids, salts, and waste products. It is free of bacteria, viruses, and fungi.

Types of selective media Types of selective media
Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Apply direct pressure to the patient’s wound. Apply direct pressure to the patient’s wound.
Structure of retroviral genomes in the integrated state Structure of retroviral genomes in the integrated state
Topic Media Topic Media
Topic Media Topic Media
Video: Protein Secondary and Tertiary Structures - Animation

For a complete list of videos, visit our video library