The shipping department failed to handle the surplus of orders on ...

[cherise1989]

The shipping department failed to handle the surplus of orders on time, thus causing a shortfall in expected brand trial. This is an example of which of the following?
 a. reassess the implementation of the marketing strategy elements c. reassess the success of the marketing strategy elements
  b. reassess the coordination of the marketing strategy elements d. None of the above.

Question 2

Implementing a better pricing program is example of which of the following?
 a. reassess marketing strategy c. reassess marketing elements
  b. reassess marketing mix d. reassess marketing budget

[aliotak]

Answer to Question 1

B
A coordination problem existed between the marketing and shipping departments.

Answer to Question 2

B
Pricing is a marketing mix issue.

[cherise1989]

Correct answers!

[aliotak]

Great! Please up vote