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Author Question: The shipping department failed to handle the surplus of orders on time, thus causing a shortfall in ... (Read 70 times)

cherise1989

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on: Jun 29, 2018
The shipping department failed to handle the surplus of orders on time, thus causing a shortfall in expected brand trial. This is an example of which of the following?
 a. reassess the implementation of the marketing strategy elements c. reassess the success of the marketing strategy elements
  b. reassess the coordination of the marketing strategy elements d. None of the above.

Question 2

Implementing a better pricing program is example of which of the following?
 a. reassess marketing strategy c. reassess marketing elements
  b. reassess marketing mix d. reassess marketing budget


aliotak

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
A coordination problem existed between the marketing and shipping departments.

Answer to Question 2

B
Pricing is a marketing mix issue.


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cherise1989

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Reply #2 on: Jun 29, 2018
Correct answers!


aliotak

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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