The creative people at the advertising agency failed to meet the magazine publications deadline. Therefore, only half of the insertions were placed in the magazines. This is an example for which of the following?
a. reassess the marketing communications strategy c. reassess the implementation of the marketing communications elements
b. reassess the marketing communications mix d. None of the above.,
Question 2
Changing from advertising in airline magazines to direct-mail campaigns is an example of which of the following?
a. reassess the marketing communications strategy c. reassess the amount of resources allocated to the elements of the marketing communications mix
b. reassess the marketing communications mix d. None of the above.
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