Author Question: The creative people at the advertising agency failed to meet the magazine publications deadline. ... (Read 46 times)

pepyto

  • Hero Member
  • *****
  • Posts: 547
The creative people at the advertising agency failed to meet the magazine publications deadline. Therefore, only half of the insertions were placed in the magazines. This is an example for which of the following?
 a. reassess the marketing communications strategy c. reassess the implementation of the marketing communications elements
  b. reassess the marketing communications mix d. None of the above.,

Question 2

Changing from advertising in airline magazines to direct-mail campaigns is an example of which of the following?
 a. reassess the marketing communications strategy c. reassess the amount of resources allocated to the elements of the marketing communications mix
  b. reassess the marketing communications mix d. None of the above.



Zebsrer

  • Sr. Member
  • ****
  • Posts: 284
Answer to Question 1

C
The failure was caused by a lack of implementation.

Answer to Question 2

B
Advertising is a marketing communications mix concern.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Atropine, along with scopolamine and hyoscyamine, is found in the Datura stramonium plant, which gives hallucinogenic effects and is also known as locoweed.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

For a complete list of videos, visit our video library