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Author Question: Increase the association between brand X and a particular features by 40 percent in the next 12 ... (Read 89 times)

Anajune7

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on: Jun 29, 2018
Increase the association between brand X and a particular features by 40 percent in the next 12 months. This is an example of which of the following?
 a. corporate objective c. marketing communications objective
  b. marketing objective d. None of the above.

Question 2

To gain market share is an example of which of the following?
 a. corporate strategy c. marketing strategy
  b. marketing communications strategy d. None of the above.


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thall411

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

A
Definition of corporate strategy


Anajune7

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

nathang24

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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