This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Increase positive brand attitude by 50 percent by the end of next year. This is an example of which ... (Read 55 times)

Destiiny22

  • Hero Member
  • *****
  • Posts: 557
on: Jun 29, 2018
Increase positive brand attitude by 50 percent by the end of next year. This is an example of which of the following?
 a. marketing communications tactic c. marketing communications strategy
  b. marketing communications goal d. marketing communications objective

Question 2

Which of the following are usually stated in terms of increases in brand awareness, learning about the benefits and costs of the brand, establishing positive attitude or liking toward the brand, and inducing trial purchase?
 a. marketing communications goals c. marketing communications strategies
  b. marketing communications tactics d. marketing communications objectives


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

tashiedavis420

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Brand attitude is a marketing communications objective.

Answer to Question 2

D
Definition of marketing communications objectives


Destiiny22

  • Member
  • Posts: 557
Reply 2 on: Jun 29, 2018
Gracias!

shewald78

  • Member
  • Posts: 340
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

Inotropic therapy does not have a role in the treatment of most heart failure patients. These drugs can make patients feel and function better but usually do not lengthen the predicted length of their lives.

Young adults increase in self-esteem between the ages of 18 and 25, according to this longitudinal s Young adults increase in self-esteem between the ages of 18 and 25, according to this longitudinal s
One target for expanding medical services involves vaccinations. Only 78 percent of children ages 19 ... One target for expanding medical services involves vaccinations. Only 78 percent of children ages 19 ...
The peptidoglycan layer of Gram-positive bacteria The peptidoglycan layer of Gram-positive bacteria
The “inside positive” rule The “inside positive” rule
Modern machinery has helped farmers increase yields Modern machinery has helped farmers increase yields
How an Increase in Income Inequality Affects the Desired Tax Rate How an Increase in Income Inequality Affects the Desired Tax Rate
Video: Role of complement proteins

For a complete list of videos, visit our video library