Author Question: Increase positive brand attitude by 50 percent by the end of next year. This is an example of which ... (Read 70 times)

Destiiny22 · **on:** Jun 29, 2018

Increase positive brand attitude by 50 percent by the end of next year. This is an example of which of the following?
a. marketing communications tactic c. marketing communications strategy
b. marketing communications goal d. marketing communications objective

Question 2

Which of the following are usually stated in terms of increases in brand awareness, learning about the benefits and costs of the brand, establishing positive attitude or liking toward the brand, and inducing trial purchase?
a. marketing communications goals c. marketing communications strategies
b. marketing communications tactics d. marketing communications objectives

tashiedavis420 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
Brand attitude is a marketing communications objective.

Answer to Question 2

D
Definition of marketing communications objectives