This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What is the difference between the percentage-of-past-sales method and the ... (Read 80 times)

nevelica

  • Hero Member
  • *****
  • Posts: 563
on: Jun 29, 2018
What is the difference between the percentage-of-past-sales method and the percentage-of-anticipated-sales method?

Question 2

What are the different ratio-to-sales methods? On what do these methods rely?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kalskdjl1212

  • Sr. Member
  • ****
  • Posts: 353
Reply #1 on: Jun 29, 2018
Answer to Question 1

The percentage-of-past-sales method states that a marketing communications budget can be determined as a percentage of last year's sales. The only difference between this method and the percentage-of-anticipated-sales method is the source of the sales figure. The sales figure in the percentage-of-anticipated-sales method is based on a sales forecast, while this method relies on past sales, perhaps last year's sales.

Answer to Question 2

Ratio-to-sales methods calculate a budget based on percentage of anticipated sales, percentage of unit anticipated sales, percentage of past sales, and percentage of unit past sales. These methods rely heavily on industry norms and customs.


nevelica

  • Member
  • Posts: 563
Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

JaynaD87

  • Member
  • Posts: 368
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Cutaneous mucormycosis is a rare fungal infection that has been fatal in at least 29% of cases, and in as many as 83% of cases, depending on the patient's health prior to infection. It has occurred often after natural disasters such as tornados, and early treatment is essential.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

Did you know?

Eating carrots will improve your eyesight. Carrots are high in vitamin A (retinol), which is essential for good vision. It can also be found in milk, cheese, egg yolks, and liver.

Did you know?

In 2010, opiate painkllers, such as morphine, OxyContin®, and Vicodin®, were tied to almost 60% of drug overdose deaths.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

CycleBeads help women use the Standard Days Method. CycleBeads help women use the Standard Days Method.
Testing for Glucose in Urine Using the Tablet Method Testing for Glucose in Urine Using the Tablet Method
Causes of Trauma Deaths by Approximate Percentage Causes of Trauma Deaths by Approximate Percentage
Plot of Land (Modified Offset Method) Plot of Land (Modified Offset Method)
Plot of Land (Modified Offset Method) - Offset lines Plot of Land (Modified Offset Method) - Offset lines
Percentage of Full Tryptophan Expression for trpR+ and trpR- Strains Percentage of Full Tryptophan Expression for trpR+ and trpR- Strains
Video: Rena arc construction

For a complete list of videos, visit our video library