This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What is the difference between the percentage-of-past-sales method and the ... (Read 42 times)

nevelica

  • Hero Member
  • *****
  • Posts: 563
on: Jun 29, 2018
What is the difference between the percentage-of-past-sales method and the percentage-of-anticipated-sales method?

Question 2

What are the different ratio-to-sales methods? On what do these methods rely?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

kalskdjl1212

  • Sr. Member
  • ****
  • Posts: 353
Reply #1 on: Jun 29, 2018
Answer to Question 1

The percentage-of-past-sales method states that a marketing communications budget can be determined as a percentage of last year's sales. The only difference between this method and the percentage-of-anticipated-sales method is the source of the sales figure. The sales figure in the percentage-of-anticipated-sales method is based on a sales forecast, while this method relies on past sales, perhaps last year's sales.

Answer to Question 2

Ratio-to-sales methods calculate a budget based on percentage of anticipated sales, percentage of unit anticipated sales, percentage of past sales, and percentage of unit past sales. These methods rely heavily on industry norms and customs.


nevelica

  • Member
  • Posts: 563
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

ghepp

  • Member
  • Posts: 361
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Before a vaccine is licensed in the USA, the Food and Drug Administration (FDA) reviews it for safety and effectiveness. The CDC then reviews all studies again, as well as the American Academy of Pediatrics and the American Academy of Family Physicians. Every lot of vaccine is tested before administration to the public, and the FDA regularly inspects vaccine manufacturers' facilities.

Did you know?

Vaccines cause herd immunity. If the majority of people in a community have been vaccinated against a disease, an unvaccinated person is less likely to get the disease since others are less likely to become sick from it and spread the disease.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Did you know?

The people with the highest levels of LDL are Mexican American males and non-Hispanic black females.

Did you know?

There are more nerve cells in one human brain than there are stars in the Milky Way.

Past and Future Use of Aggregate Past and Future Use of Aggregate
Maps are important tools in political science as they help us see relationships between politics and Maps are important tools in political science as they help us see relationships between politics and
Average Global Temperature Rise over the Past Century Average Global Temperature Rise over the Past Century
Performing Venipuncture Using the Vacutainer Method Performing Venipuncture Using the Vacutainer Method
The Scientific Method and Atmospheric Science The Scientific Method and Atmospheric Science
Pavlov’s Method Pavlov’s Method
Video: Mitochondrial Structure & ETC Protein Complexes (Protein Complexes and Electron Transport)

For a complete list of videos, visit our video library