« previous next »

Author Question: In which stage of the product life cycle should extra resources be allocated to the marketing ... (Read 23 times)

madam-professor

  • Hero Member
  • *****
  • Posts: 584
on: Jun 29, 2018
In which stage of the product life cycle should extra resources be allocated to the marketing function?
 a. preliminary c. growth
  b. introduction d. maturity

Question 2

Use of trade journals to identify specific norms such as average marketing expenditures is useful for gathering what king of data?
 a. industry factors c. market factors
  b. organizational factors d. customer factors


mcinincha279

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
In the early PLC, resources are allocated to create brand awareness and educate consumers.

Answer to Question 2

A
Many trade journals of specific industries conduct industry studies and publish norms such as average marketing expenditures as percentage of sales.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

The Scale of Life 2 The Scale of Life 2
HYDROLOGICAL CYCLE HYDROLOGICAL CYCLE
Simplified view of retrovirus life cycle Simplified view of retrovirus life cycle
Use the product rule to find derivative Use the product rule to find derivative
extra extra
Life cycle of Obelia, a hydrazoan that has alternating medusa (left) and polyp generations Life cycle of Obelia, a hydrazoan that has alternating medusa (left) and polyp generations
Video: A Human Karyotype Preparation Animation

For a complete list of videos, visit our video library