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Author Question: In which stage of the product life cycle should extra resources be allocated to the marketing ... (Read 78 times)

madam-professor

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on: Jun 29, 2018
In which stage of the product life cycle should extra resources be allocated to the marketing function?
 a. preliminary c. growth
  b. introduction d. maturity

Question 2

Use of trade journals to identify specific norms such as average marketing expenditures is useful for gathering what king of data?
 a. industry factors c. market factors
  b. organizational factors d. customer factors


mcinincha279

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
In the early PLC, resources are allocated to create brand awareness and educate consumers.

Answer to Question 2

A
Many trade journals of specific industries conduct industry studies and publish norms such as average marketing expenditures as percentage of sales.


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