« previous next »

Author Question: In which stage of the product life cycle should extra resources be allocated to the marketing ... (Read 79 times)

madam-professor

  • Hero Member
  • *****
  • Posts: 584
on: Jun 29, 2018
In which stage of the product life cycle should extra resources be allocated to the marketing function?
 a. preliminary c. growth
  b. introduction d. maturity

Question 2

Use of trade journals to identify specific norms such as average marketing expenditures is useful for gathering what king of data?
 a. industry factors c. market factors
  b. organizational factors d. customer factors


mcinincha279

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
In the early PLC, resources are allocated to create brand awareness and educate consumers.

Answer to Question 2

A
Many trade journals of specific industries conduct industry studies and publish norms such as average marketing expenditures as percentage of sales.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

The most common treatment options for addiction include psychotherapy, support groups, and individual counseling.

Did you know?

Signs of depression include feeling sad most of the time for 2 weeks or longer; loss of interest in things normally enjoyed; lack of energy; sleep and appetite disturbances; weight changes; feelings of hopelessness, helplessness, or worthlessness; an inability to make decisions; and thoughts of death and suicide.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

ATP yield per molecule of glucose at each stage of cellular respiration. ATP yield per molecule of glucose at each stage of cellular respiration.
two-host life cycles of plasmodium two-host life cycles of plasmodium
Soil and the Carbon Cycle Soil and the Carbon Cycle
The gender roles that we learn during childhood become part of our basic orientations to life. ... The gender roles that we learn during childhood become part of our basic orientations to life. ...
carbon cycle carbon cycle
Relative expression times and amounts of cyclins during the cell cycle Relative expression times and amounts of cyclins during the cell cycle
Video: Haustral churning, Gastrocolic reflex and mass peristalsis & Defecation

For a complete list of videos, visit our video library