« previous next »

Author Question: In which stage of the product life cycle should extra resources be allocated to the marketing ... (Read 21 times)

madam-professor

  • Hero Member
  • *****
  • Posts: 584
on: Jun 29, 2018
In which stage of the product life cycle should extra resources be allocated to the marketing function?
 a. preliminary c. growth
  b. introduction d. maturity

Question 2

Use of trade journals to identify specific norms such as average marketing expenditures is useful for gathering what king of data?
 a. industry factors c. market factors
  b. organizational factors d. customer factors


mcinincha279

  • Sr. Member
  • ****
  • Posts: 316
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
In the early PLC, resources are allocated to create brand awareness and educate consumers.

Answer to Question 2

A
Many trade journals of specific industries conduct industry studies and publish norms such as average marketing expenditures as percentage of sales.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

Did you know?

Increased intake of vitamin D has been shown to reduce fractures up to 25% in older people.

Did you know?

Today, nearly 8 out of 10 pregnant women living with HIV (about 1.1 million), receive antiretrovirals.

Termination stage of translation in bacteria Termination stage of translation in bacteria
Krebs Cycle Krebs Cycle
Mahatma Gandhi and Corrie ten Boom exemplified Kohlberg’s stage 6 moral thinking. They devoted ... Mahatma Gandhi and Corrie ten Boom exemplified Kohlberg’s stage 6 moral thinking. They devoted ...
Reactions of the Krebs cycle. Reactions of the Krebs cycle.
Major regulatory factors controlling pyruvate dehydrogenase and the citric acid cycle Major regulatory factors controlling pyruvate dehydrogenase and the citric acid cycle
Marketing Management (13th Edition) Marketing Management (13th Edition)
Video: Transmission Across a Synapse

For a complete list of videos, visit our video library