« previous next »

Author Question: Which of the following is a common budgeting method in advertising? a. buildup c. breakup b. ... (Read 47 times)

MirandaLo

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
Which of the following is a common budgeting method in advertising?
 a. buildup c. breakup
  b. teardown d. None of the above.

Question 2

Which of the following is the optimal budgeting approach?
 a. IMC c. EMC
  b. SMC d. None of the above.


Chou

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The buildup method is also referred to as the objective-task method.

Answer to Question 2

B
The strategic marketing communications approach is the optimal budgeting choice, but it may not be feasible in the real world.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

Did you know?

Coca-Cola originally used coca leaves and caffeine from the African kola nut. It was advertised as a therapeutic agent and "pickerupper." Eventually, its formulation was changed, and the coca leaves were removed because of the effects of regulation on cocaine-related products.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

The first monoclonal antibodies were made exclusively from mouse cells. Some are now fully human, which means they are likely to be safer and may be more effective than older monoclonal antibodies.

Did you know?

The B-complex vitamins and vitamin C are not stored in the body and must be replaced each day.

Common sites of amputation. (A) Upper extremities. (B) Lower extremities. The surgeon determines th Common sites of amputation. (A) Upper extremities. (B) Lower extremities. The surgeon determines th
Colorectal cancer. The most common sites of tumor development are shown. Colorectal cancer. The most common sites of tumor development are shown.
Models of some representative proteins drawn to a common scale Models of some representative proteins drawn to a common scale
Common Homophones Common Homophones
The Method for Determining the Two-Point Discrimination Threshold The Method for Determining the Two-Point Discrimination Threshold
Respirator decision logic based on the EPA method. It is very important to know when to use supplied ... Respirator decision logic based on the EPA method. It is very important to know when to use supplied ...
Video: Effect of blood chemistry - stimuli, hyperventilation response and hypoventilation response

For a complete list of videos, visit our video library