« previous next »

Author Question: Which of the following is a common budgeting method in advertising? a. buildup c. breakup b. ... (Read 11 times)

MirandaLo

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
Which of the following is a common budgeting method in advertising?
 a. buildup c. breakup
  b. teardown d. None of the above.

Question 2

Which of the following is the optimal budgeting approach?
 a. IMC c. EMC
  b. SMC d. None of the above.


Chou

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The buildup method is also referred to as the objective-task method.

Answer to Question 2

B
The strategic marketing communications approach is the optimal budgeting choice, but it may not be feasible in the real world.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

When blood is exposed to air, it clots. Heparin allows the blood to come in direct contact with air without clotting.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Many of the drugs used by neuroscientists are derived from toxic plants and venomous animals (such as snakes, spiders, snails, and puffer fish).

Clades and descent from common ancestor Clades and descent from common ancestor
Common Laboratory Tests and Their Normal Values Common Laboratory Tests and Their Normal Values
The method of Land’s (1977) color-vision experiments. Subjects viewed Mondrians illuminated by ... The method of Land’s (1977) color-vision experiments. Subjects viewed Mondrians illuminated by ...
Common Abbreviations and Symbols Used by Massage Therapists Cont Common Abbreviations and Symbols Used by Massage Therapists Cont
Dosage Calculations: A Multi-Method Approach, 2nd Edition Dosage Calculations: A Multi-Method Approach, 2nd Edition
Manhattan plots resulting from a genome-wide association study of seven common human disease Manhattan plots resulting from a genome-wide association study of seven common human disease
Video: Stimulus (introduction)

For a complete list of videos, visit our video library