« previous next »

Author Question: Which of the following is a common budgeting method in advertising? a. buildup c. breakup b. ... (Read 18 times)

MirandaLo

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
Which of the following is a common budgeting method in advertising?
 a. buildup c. breakup
  b. teardown d. None of the above.

Question 2

Which of the following is the optimal budgeting approach?
 a. IMC c. EMC
  b. SMC d. None of the above.


Chou

  • Sr. Member
  • ****
  • Posts: 335
Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The buildup method is also referred to as the objective-task method.

Answer to Question 2

B
The strategic marketing communications approach is the optimal budgeting choice, but it may not be feasible in the real world.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

The ratio of hydrogen atoms to oxygen in water (H2O) is 2:1.

Did you know?

All patients with hyperparathyroidism will develop osteoporosis. The parathyroid glands maintain blood calcium within the normal range. All patients with this disease will continue to lose calcium from their bones every day, and there is no way to prevent the development of osteoporosis as a result.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Body Part, Method of Examination, and Equipment Used During the General Physical Examination Cont. Body Part, Method of Examination, and Equipment Used During the General Physical Examination Cont.
A Listing of Repeat Units for 10 of the More Common Polymeric Materials A Listing of Repeat Units for 10 of the More Common Polymeric Materials
Common Cytochrome P450 Drug Interactions in Dentistry Common Cytochrome P450 Drug Interactions in Dentistry
How to use the closed interval method to find absolute maximum and minimum values How to use the closed interval method to find absolute maximum and minimum values
Common Abbreviations and Symbols Used by Massage Therapists Cont Common Abbreviations and Symbols Used by Massage Therapists Cont
Common Metamorphic Rocks Common Metamorphic Rocks
Video: Lactation and Breast Feeding

For a complete list of videos, visit our video library