This topic contains a solution. Click here to go to the answer

Author Question: What is the purpose of references in performance assessment?[br][br][b][color=#9E3EA8]Question ... (Read 108 times)

cherise1989

  • Hero Member
  • *****
  • Posts: 555
What is the purpose of references in performance assessment?

Question 2

What are marketing objectives?



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ally

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

Referents are a standard of comparison used in performance assessment to help interpret performance ratings.

Answer to Question 2

Marketing objectives are formal statements that represent concrete and precise desired states of affairs articulated at the marketing level. Marketing objectives are usually stated in terms of brand equity or brand associations. An example of a marketing objective is Establish an image of quality for Brand X.




ally

  • Sr. Member
  • ****
  • Posts: 331

 

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

Did you know?

Most strokes are caused when blood clots move to a blood vessel in the brain and block blood flow to that area. Thrombolytic therapy can be used to dissolve the clot quickly. If given within 3 hours of the first stroke symptoms, this therapy can help limit stroke damage and disability.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

For a complete list of videos, visit our video library