This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What is the value of knowing industry average of communications ... (Read 24 times)

jake

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
What is the value of knowing industry average of communications performances?

Question 2

The marketing communications manager should collect what types of information about norms?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

flexer1n1

  • Sr. Member
  • ****
  • Posts: 373
Reply #1 on: Jun 29, 2018
Answer to Question 1

Knowing the industry average of communications performance can help the manager determine whether the desired level of the selected objective should be at, above, or below the brand's past performance.

Answer to Question 2

Marketing communications managers should gather information about the norms of brand awareness (and/or brand attitude, brand purchase, and repeat purchase) measures and especially the norms of the measure that they use to gauge communications performance.


jake

  • Member
  • Posts: 538
Reply 2 on: Jun 29, 2018
Excellent

jomama

  • Member
  • Posts: 346
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

The National Institutes of Health have supported research into acupuncture. This has shown that acupuncture significantly reduced pain associated with osteoarthritis of the knee, when used as a complement to conventional therapies.

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

The U.S. Pharmacopeia Medication Errors Reporting Program states that approximately 50% of all medication errors involve insulin.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Average winter rainfall and variation in rainfall among sites inhabited by Suromalus ater Average winter rainfall and variation in rainfall among sites inhabited by Suromalus ater
In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai In 2013, Americans learned that the federal government massively surveys their phone calls and e-mai
On average, students in Roman Catholic schools score higher on national tests than students in ... On average, students in Roman Catholic schools score higher on national tests than students in ...
The level of emissions from transport in the United States is twice as high as the global average The level of emissions from transport in the United States is twice as high as the global average
Average quarterly presidential approval rating, from Eisenhower to Trump Average quarterly presidential approval rating, from Eisenhower to Trump
Average Precipitation Acidities and the Effects of Acid Rain Average Precipitation Acidities and the Effects of Acid Rain
Video: Vasectomy

For a complete list of videos, visit our video library