This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What is the value of knowing industry average of communications ... (Read 25 times)

jake

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
What is the value of knowing industry average of communications performances?

Question 2

The marketing communications manager should collect what types of information about norms?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

flexer1n1

  • Sr. Member
  • ****
  • Posts: 373
Reply #1 on: Jun 29, 2018
Answer to Question 1

Knowing the industry average of communications performance can help the manager determine whether the desired level of the selected objective should be at, above, or below the brand's past performance.

Answer to Question 2

Marketing communications managers should gather information about the norms of brand awareness (and/or brand attitude, brand purchase, and repeat purchase) measures and especially the norms of the measure that they use to gauge communications performance.


jake

  • Member
  • Posts: 538
Reply 2 on: Jun 29, 2018
Gracias!

Chelseyj.hasty

  • Member
  • Posts: 319
Reply 3 on: Yesterday
:D TYSM

« previous next »
 

Did you know?

Drugs are in development that may cure asthma and hay fever once and for all. They target leukotrienes, which are known to cause tightening of the air passages in the lungs and increase mucus productions in nasal passages.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Nonverbal communications convey strong, powerful messages that may be negative or positive. Nonverbal communications convey strong, powerful messages that may be negative or positive.
Average Number of Hours Slept per Day by Various Mammalian Species Average Number of Hours Slept per Day by Various Mammalian Species
The impact of industry and manufacturing on our life The impact of industry and manufacturing on our life
Food policy can drive the food industry Food policy can drive the food industry
Average real hourly wages (2010 dollars) by education level, full-time workers aged 17 to 34 in 2011 Average real hourly wages (2010 dollars) by education level, full-time workers aged 17 to 34 in 2011
Average Precipitation Acidities and the Effects of Acid Rain Average Precipitation Acidities and the Effects of Acid Rain
Video: Neuron structure and function - sensory neurons, association neurons & motor neurons

For a complete list of videos, visit our video library