This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What is the value of knowing industry average of communications ... (Read 63 times)

jake

  • Hero Member
  • *****
  • Posts: 538
on: Jun 29, 2018
What is the value of knowing industry average of communications performances?

Question 2

The marketing communications manager should collect what types of information about norms?


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

flexer1n1

  • Sr. Member
  • ****
  • Posts: 373
Reply #1 on: Jun 29, 2018
Answer to Question 1

Knowing the industry average of communications performance can help the manager determine whether the desired level of the selected objective should be at, above, or below the brand's past performance.

Answer to Question 2

Marketing communications managers should gather information about the norms of brand awareness (and/or brand attitude, brand purchase, and repeat purchase) measures and especially the norms of the measure that they use to gauge communications performance.


jake

  • Member
  • Posts: 538
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

mcarey591

  • Member
  • Posts: 365
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

The shortest mature adult human of whom there is independent evidence was Gul Mohammed in India. In 1990, he was measured in New Delhi and stood 22.5 inches tall.

Did you know?

Patients should never assume they are being given the appropriate drugs. They should make sure they know which drugs are being prescribed, and always double-check that the drugs received match the prescription.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Average optimal blood pressure for age Average optimal blood pressure for age
Natural Resources and Industry Natural Resources and Industry
How to find the average value of a function How to find the average value of a function
How to find the average atomic mass of an element How to find the average atomic mass of an element
Average Number of Days per Year with Thunderstorms Average Number of Days per Year with Thunderstorms
Chart showing average yearly dose of radiation from natural and human-made sources Chart showing average yearly dose of radiation from natural and human-made sources
Video: Dissociative Disorders (Part 1)

For a complete list of videos, visit our video library