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Author Question: Which of the following refers to the state of mind in which consumers can easily recall the brand? ... (Read 11 times)

clmills979

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on: Jun 29, 2018
Which of the following refers to the state of mind in which consumers can easily recall the brand?
 a. brand recall c. top-of-mind awareness
  b. aided-brand recall d. None of the above.

Question 2

Which of the following refers to a way to capture brand awareness that involves asking subjects about what they remember in relation to a brand in question?
 a. brand recall c. top-of-mind awareness
  b. aided-brand recall d. None of the above.


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zenzy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of top-of-mind awareness

Answer to Question 2

A
Definition of brand recall


clmills979

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Reply 2 on: Jun 29, 2018
Excellent

tkempin

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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