This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following refers to the state of mind in which consumers can easily recall the brand? ... (Read 37 times)

clmills979

  • Hero Member
  • *****
  • Posts: 551
on: Jun 29, 2018
Which of the following refers to the state of mind in which consumers can easily recall the brand?
 a. brand recall c. top-of-mind awareness
  b. aided-brand recall d. None of the above.

Question 2

Which of the following refers to a way to capture brand awareness that involves asking subjects about what they remember in relation to a brand in question?
 a. brand recall c. top-of-mind awareness
  b. aided-brand recall d. None of the above.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

zenzy

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Definition of top-of-mind awareness

Answer to Question 2

A
Definition of brand recall


clmills979

  • Member
  • Posts: 551
Reply 2 on: Jun 29, 2018
Gracias!

billybob123

  • Member
  • Posts: 336
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

The Babylonians wrote numbers in a system that used 60 as the base value rather than the number 10. They did not have a symbol for "zero."

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

Between 1999 and 2012, American adults with high total cholesterol decreased from 18.3% to 12.9%

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

Bacteria have flourished on the earth for over three billion years. They were the first life forms on the planet.

Plasma protein binding and drug availability: (a) drug exists in a free state or bound to plasma pro Plasma protein binding and drug availability: (a) drug exists in a free state or bound to plasma pro
Baby mind Baby mind
Enthalpic stabilization of the transition state in an enzyme-catalyzed reaction Enthalpic stabilization of the transition state in an enzyme-catalyzed reaction
Effect of Increasing the Investment Rate on the Steady State Effect of Increasing the Investment Rate on the Steady State
State the transformations on the function f(x)= 4sin(x-pi)-2 and then graph two cycles below. State the transformations on the function f(x)= 4sin(x-pi)-2 and then graph two cycles below.
Sketch the graph of each function using transformations. State the domain and range. Sketch the graph of each function using transformations. State the domain and range.
Video: Automated external defibrillator (AED)

For a complete list of videos, visit our video library