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Author Question: Which projective test involves tracking a consumer's decision process through an in-depth personal ... (Read 63 times)

abern

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on: Jun 29, 2018
Which projective test involves tracking a consumer's decision process through an in-depth personal interview?
 a. use experience c. brand user
  b. decision process d. None of the above.

Question 2

Which projective test uses in-depth interview with consumers who have a history of using the brand in question?
 a. free association c. decision process
  b. use experience d. brand user


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maaaaaaaaaa

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of decision-process test

Answer to Question 2

B
Definition of use-experience test


abern

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

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Reply 3 on: Yesterday
Excellent

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