Which projective test involves tracking a consumer's decision ...

[abern]

Which projective test involves tracking a consumer's decision process through an in-depth personal interview?
 a. use experience c. brand user
  b. decision process d. None of the above.

Question 2

Which projective test uses in-depth interview with consumers who have a history of using the brand in question?
 a. free association c. decision process
  b. use experience d. brand user

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Answer to Question 1

B
Definition of decision-process test

Answer to Question 2

B
Definition of use-experience test

[abern]

Excellent

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