This topic contains a solution. Click here to go to the answer

Author Question: Which projective test involves tracking a consumer's decision process through an in-depth personal ... (Read 57 times)

abern

  • Hero Member
  • *****
  • Posts: 533
Which projective test involves tracking a consumer's decision process through an in-depth personal interview?
 a. use experience c. brand user
  b. decision process d. None of the above.

Question 2

Which projective test uses in-depth interview with consumers who have a history of using the brand in question?
 a. free association c. decision process
  b. use experience d. brand user



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

maaaaaaaaaa

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

B
Definition of decision-process test

Answer to Question 2

B
Definition of use-experience test




abern

  • Member
  • Posts: 533
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)


mcabuhat

  • Member
  • Posts: 344
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

To combat osteoporosis, changes in lifestyle and diet are recommended. At-risk patients should include 1,200 to 1,500 mg of calcium daily either via dietary means or with supplements.

Did you know?

Egg cells are about the size of a grain of sand. They are formed inside of a female's ovaries before she is even born.

Did you know?

Side effects from substance abuse include nausea, dehydration, reduced productivitiy, and dependence. Though these effects usually worsen over time, the constant need for the substance often overcomes rational thinking.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

Chronic marijuana use can damage the white blood cells and reduce the immune system's ability to respond to disease by as much as 40%. Without a strong immune system, the body is vulnerable to all kinds of degenerative and infectious diseases.

For a complete list of videos, visit our video library