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Author Question: If a pizza place owner says I want at least 40 percent of college freshmen students to try my pizza ... (Read 120 times)

jazziefee

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on: Jun 29, 2018
If a pizza place owner says I want at least 40 percent of college freshmen students to try my pizza at least once in the next three months is an example of which of the following?
 a. brand learn c. brand do
  b. brand feel d. brand repeat

Question 2

The statement We need to get 35 percent of the target market to express a purchase intention of our product by year's end is an example of which of the following objectives?
 a. brand learn c. brand do
  b. brand feel d. brand intent


blazinlyss

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
The goal of brand do is to induce a certain level of the target market to purchase (or at least to make plans to purchase) the product.

Answer to Question 2

C
The goal of brand do is to induce a certain level of the target market to purchase (or at least to make plans to purchase) the product.


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