The statement We need to get the target consumers to develop a ...

[clippers!]

The statement We need to get the target consumers to develop a preference for our product is an example of which of the following objectives?
 a. brand learn c. brand feel
  b. brand do d. brand repeat

Question 2

Which marketing communications objective is to achieve a certain level of positive attitude (affect, preference, or acceptance) toward the product?
 a. brand learn c. brand do
  b. brand feel d. brand sales

[bubulittle310@msn.cn]

Answer to Question 1

C
Definition of brand feel

Answer to Question 2

B
Definition of brand feel objective

[clippers!]

Excellent

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