In the context of the affective strategy, which of the following ...

[kshipps]

In the context of the affective strategy, which of the following elements is the most prevalent form of direct-marketing communication?
 a. direct mail c. direct selling
  b. telemarketing d. direct-response advertising

Question 2

All of the following are direct marketing elements for the affective strategy except
 a. direct mail c. direct selling
  b. catalogs d. All of the above apply.

[sierramartinez]

Answer to Question 1

A
Consumers refer to direct mail as junk mail..

Answer to Question 2

D
All forms of direct marketing used in the context of direct forms of distribution are applicable to the affective strategy.

[kshipps]

Thanks for the timely response, appreciate it

[gcook]

TYSM