Author Question: In the context of the affective strategy, which of the following elements is the most prevalent form ... (Read 17 times)

kshipps · **on:** Jun 29, 2018

In the context of the affective strategy, which of the following elements is the most prevalent form of direct-marketing communication?
a. direct mail c. direct selling
b. telemarketing d. direct-response advertising

Question 2

All of the following are direct marketing elements for the affective strategy except
a. direct mail c. direct selling
b. catalogs d. All of the above apply.

sierramartinez · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
Consumers refer to direct mail as junk mail..

Answer to Question 2

D
All forms of direct marketing used in the context of direct forms of distribution are applicable to the affective strategy.