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Author Question: The informative strategy requires all of the following tactics except a. advertising c. public ... (Read 24 times)

chandani

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on: Jun 29, 2018
The informative strategy requires all of the following tactics except
 a. advertising c. public relations
  b. reseller promotion d. direct marketing

Question 2

Cars, music, fashion, and other high-ticket items generally are considered _____ products.
 a. affective c. low-risk
  b. self-satisfaction d. high-risk


gcook

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Direct marketing applies to either habit-formation or self-satisfaction strategies.

Answer to Question 2

D
High-risk products require a significant amount of consideration before purchase.


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