A scale that logically appears to reflect what was intended to be ...

[mydiamond]

A scale that logically appears to reflect what was intended to be measured possesses _____ validity.
 Fill in the blank(s) with correct word

Question 2

In the positioning-by-use strategy, resources are allocated to perform what tasks?

[vickyvicksss]

Answer to Question 1

face

Answer to Question 2

In the positioning-by-use strategy, resources are allocated to conduct consumer research to identify how the target consumers use the product, to work closely with the product engineers to redesign the product to make it highly conducive to the sets of applications significant to target consumers, to communicate to target customers select uses or possible applications that customers are likely to find most appealing.

[mydiamond]

TYSM

[jomama]

Thanks for the timely response, appreciate it