« previous next »

Author Question: _____ validity consists of several components, including face validity, content validity, criterion ... (Read 77 times)

luvbio

  • Hero Member
  • *****
  • Posts: 623
on: Jun 29, 2018
_____ validity consists of several components, including face validity, content validity, criterion validity, convergent validity, and discriminant validity.
 Fill in the blank(s) with correct word

Question 2

In the positioning-by-celebrity strategy, resources are allocated to perform what tasks?


wtf444

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 29, 2018
Answer to Question 1

Construct

Answer to Question 2

In the positioning-by-celebrity strategy, resources are allocated to conduct market research to identify celebrities or spokespersons that have images matching the product and the self-concept of target consumers, to develop messages with selected celebrities or spokespersons, and to place the messages in media categories and vehicles that are associated with the celebrities' or spokespersons' image.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

The liver is the only organ that has the ability to regenerate itself after certain types of damage. As much as 25% of the liver can be removed, and it will still regenerate back to its original shape and size. However, the liver cannot regenerate after severe damage caused by alcohol.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

Did you know?

The Romans did not use numerals to indicate fractions but instead used words to indicate parts of a whole.

Neanderthal Expressive Culture: “Face” in Worked Flint Neanderthal Expressive Culture: “Face” in Worked Flint
Children with Down syndrome have a small head, short, thick neck, flattened face, and a distinctive ... Children with Down syndrome have a small head, short, thick neck, flattened face, and a distinctive ...
The major components of the hippocampus: CA1, CA2, CA3, and CA4 subfields and the dentate gyrus. ... The major components of the hippocampus: CA1, CA2, CA3, and CA4 subfields and the dentate gyrus. ...
Apply forearm to the deep fascia of the back. Stand to one side of the face cradle; use the proximal ... Apply forearm to the deep fascia of the back. Stand to one side of the face cradle; use the proximal ...
Arrangement of components of the two photosystems on the thylakoid membrane Arrangement of components of the two photosystems on the thylakoid membrane
Components of the vestibulocochlear (VIII) nerve Components of the vestibulocochlear (VIII) nerve
Video: Introduction to Breast Cancer

For a complete list of videos, visit our video library