« previous next »

Author Question: _____ validity consists of several components, including face validity, content validity, criterion ... (Read 110 times)

luvbio

  • Hero Member
  • *****
  • Posts: 623
on: Jun 29, 2018
_____ validity consists of several components, including face validity, content validity, criterion validity, convergent validity, and discriminant validity.
 Fill in the blank(s) with correct word

Question 2

In the positioning-by-celebrity strategy, resources are allocated to perform what tasks?


wtf444

  • Sr. Member
  • ****
  • Posts: 314
Reply #1 on: Jun 29, 2018
Answer to Question 1

Construct

Answer to Question 2

In the positioning-by-celebrity strategy, resources are allocated to conduct market research to identify celebrities or spokespersons that have images matching the product and the self-concept of target consumers, to develop messages with selected celebrities or spokespersons, and to place the messages in media categories and vehicles that are associated with the celebrities' or spokespersons' image.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Less than one of every three adults with high LDL cholesterol has the condition under control. Only 48.1% with the condition are being treated for it.

Did you know?

More than 50% of American adults have oral herpes, which is commonly known as "cold sores" or "fever blisters." The herpes virus can be active on the skin surface without showing any signs or causing any symptoms.

Did you know?

The most destructive flu epidemic of all times in recorded history occurred in 1918, with approximately 20 million deaths worldwide.

Did you know?

According to the FDA, adverse drug events harmed or killed approximately 1,200,000 people in the United States in the year 2015.

Did you know?

The top 10 most important tips that will help you grow old gracefully include (1) quit smoking, (2) keep your weight down, (3) take supplements, (4) skip a meal each day or fast 1 day per week, (5) get a pet, (6) get medical help for chronic pain, (7) walk regularly, (8) reduce arguments, (9) put live plants in your living space, and (10) do some weight training.

The immune system has several different components that work in concert. The immune system has several different components that work in concert.
In the summer of 1793, a yellow fever epidemic struck Philadelphia, killing nearly 4,000. Tens of th In the summer of 1793, a yellow fever epidemic struck Philadelphia, killing nearly 4,000. Tens of th
Use face cradle covers to prevent the client’s skin from touching the face cradle upholstery. Use face cradle covers to prevent the client’s skin from touching the face cradle upholstery.
Using hot stones to massage the face. Using hot stones to massage the face.
The components of vector B are Bx = -3.5 and By = -4.7, and the components of vector C are Cx = ... The components of vector B are Bx = -3.5 and By = -4.7, and the components of vector C are Cx = ...
Cellular Components of Mammalian Blood Cellular Components of Mammalian Blood
Video: Photosynthesis overview Animation

For a complete list of videos, visit our video library