The ability of a measuring instrument to measure what it is ...

[xroflmao]

The ability of a measuring instrument to measure what it is supposed to measure is called its ______.
 Fill in the blank(s) with correct word

Question 2

In the positioning-by-customer-benefit strategy, resources are allocated to perform what tasks?

[djofnc]

Answer to Question 1

validity

Answer to Question 2

In the positioning-by-customer-benefit strategy, resources are allocated to conduct customer research to ascertain customer benefits or problems, work with the product/price/distribution personnel to enhance work attributes, and communicate to the target consumers the most important customer benefits related to the product.

[xroflmao]

Thank you

[djofnc]

No problemo