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Author Question: The ability of a measuring instrument to measure what it is supposed to measure is called its ... (Read 155 times)

xroflmao

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on: Jun 29, 2018
The ability of a measuring instrument to measure what it is supposed to measure is called its ______.
 Fill in the blank(s) with correct word

Question 2

In the positioning-by-customer-benefit strategy, resources are allocated to perform what tasks?


djofnc

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Reply #1 on: Jun 29, 2018
Answer to Question 1

validity

Answer to Question 2

In the positioning-by-customer-benefit strategy, resources are allocated to conduct customer research to ascertain customer benefits or problems, work with the product/price/distribution personnel to enhance work attributes, and communicate to the target consumers the most important customer benefits related to the product.


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xroflmao

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Reply #2 on: Jun 29, 2018
Thank you


djofnc

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Reply #3 on: Jun 29, 2018
No problemo


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