_____ is the most commonly applied estimate of a multiple item ...

[nevelica]

_____ is the most commonly applied estimate of a multiple item scale's reliability and represents the average of all possible split-half reliabilities for a construct.
 Fill in the blank(s) with correct word

Question 2

In selecting market strategy, what product-related factors are used in analysis?

[komodo7]

Answer to Question 1

Coefficient alpha

Answer to Question 2

In selecting market strategy, product-related factors used in analysis are product functionality versus value-expressiveness, country of origin, price-quality relationship, and brand symbols.

[nevelica]

Excellent

[rleezy04]

Thanks for the timely response, appreciate it