Which of the following is the most commonly applied scale format ...

[Jipu 123]

Which of the following is the most commonly applied scale format in marketing research and is designed to allow respondents to rate how strongly they agree or disagree with statements?
 a. nominal scale
 b. semantic differential
 c. Likert scale
 d. Stapel scale

Question 2

The three elements that make up the essence of the FTC's deception policy are:
 a. misleading, reasonable consumer, and untrue.
 b. misleading, mistargeted, and material.
 c. misleading, reasonable consumer, and material.
 d. exaggerated claims, reasonable consumer, and material.

[Kaytorgator]

Answer to Question 1

c

Answer to Question 2

c

[Jipu 123]

Wow, this really help

[scottmt]

Thanks for the timely response, appreciate it