This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Which of the following is the most commonly applied scale format in marketing research and is ... (Read 32 times)

Jipu 123

  • Hero Member
  • *****
  • Posts: 569
on: Jun 28, 2018
Which of the following is the most commonly applied scale format in marketing research and is designed to allow respondents to rate how strongly they agree or disagree with statements?
 a. nominal scale
 b. semantic differential
 c. Likert scale
 d. Stapel scale

Question 2

The three elements that make up the essence of the FTC's deception policy are:
 a. misleading, reasonable consumer, and untrue.
 b. misleading, mistargeted, and material.
 c. misleading, reasonable consumer, and material.
 d. exaggerated claims, reasonable consumer, and material.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Kaytorgator

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

c


Jipu 123

  • Member
  • Posts: 569
Reply 2 on: Jun 28, 2018
Excellent

yeungji

  • Member
  • Posts: 319
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

The immune system needs 9.5 hours of sleep in total darkness to recharge completely.

Did you know?

The first documented use of surgical anesthesia in the United States was in Connecticut in 1844.

Did you know?

More than 34,000 trademarked medication names and more than 10,000 generic medication names are in use in the United States.

Did you know?

More than 150,000 Americans killed by cardiovascular disease are younger than the age of 65 years.

Did you know?

Adolescents often feel clumsy during puberty because during this time of development, their hands and feet grow faster than their arms and legs do. The body is therefore out of proportion. One out of five adolescents actually experiences growing pains during this period.

Some organisms used as models in genetic research Some organisms used as models in genetic research
The most commonly used socket drive sizes include 1/4, 3/8, and 1/2 inch drives. The most commonly used socket drive sizes include 1/4, 3/8, and 1/2 inch drives.
Doing Qualitative Research: Designs, Methods, and Techniques Doing Qualitative Research: Designs, Methods, and Techniques
Weight Scale Weight Scale
Juvenile buzzard being weighed for research Juvenile buzzard being weighed for research
Research Methods Research Methods
Video: Introduction to Dysrhythmia

For a complete list of videos, visit our video library