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Author Question: Which of the following is the most commonly applied scale format in marketing research and is ... (Read 63 times)

Jipu 123

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on: Jun 28, 2018
Which of the following is the most commonly applied scale format in marketing research and is designed to allow respondents to rate how strongly they agree or disagree with statements?
 a. nominal scale
 b. semantic differential
 c. Likert scale
 d. Stapel scale

Question 2

The three elements that make up the essence of the FTC's deception policy are:
 a. misleading, reasonable consumer, and untrue.
 b. misleading, mistargeted, and material.
 c. misleading, reasonable consumer, and material.
 d. exaggerated claims, reasonable consumer, and material.


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Kaytorgator

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

c


Jipu 123

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Reply 2 on: Jun 28, 2018
Gracias!

essyface1

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Reply 3 on: Yesterday
Excellent

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