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Author Question: All of the following are basic aspects of validity EXCEPT _____. a. primary validity b. face ... (Read 46 times)

debasdf

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on: Jun 29, 2018
All of the following are basic aspects of validity EXCEPT _____.
 a. primary validity
  b. face validity
  c. construct validity
  d. criterion validity

Question 2

Which of the following is a message strategy that focuses on creating a mental association between the firm's brand and easy access to the product through specific channels and retail outlets?
 a. positioning by product class c. positioning by distributor tie-in
  b. positioning by distributor location d. positioning by distributor serviceability


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joneynes

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B
Definition of positioning by distributor location


debasdf

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Reply 2 on: Jun 29, 2018
Gracias!

adammoses97

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Reply 3 on: Yesterday
Excellent

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