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Author Question: Which type of measure assigns a value based on how much of the concept being measured is associated ... (Read 30 times)

asd123

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on: Jun 29, 2018
Which type of measure assigns a value based on how much of the concept being measured is associated with an observation and is formed by putting several variables together systematically?
 a. conglomerate measure
  b. multiplicative measure
  c. index measure
  d. multidimensional measure

Question 2

Curad's bandaid campaign stating that Most bandages just don't know when to let go.. is an example of which of the following strategies?
 a. positioning by product attribute c. positioning by competitors
  b. positioning by product class d. positioning by intangible factor


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elyse44

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C
Definition of positioning by competitors


asd123

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Reply 2 on: Jun 29, 2018
Gracias!

cassie_ragen

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Reply 3 on: Yesterday
Wow, this really help

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