This topic contains a solution. Click here to go to the answer

Author Question: Which type of measure assigns a value based on how much of the concept being measured is associated ... (Read 42 times)

asd123

  • Hero Member
  • *****
  • Posts: 557
Which type of measure assigns a value based on how much of the concept being measured is associated with an observation and is formed by putting several variables together systematically?
 a. conglomerate measure
  b. multiplicative measure
  c. index measure
  d. multidimensional measure

Question 2

Curad's bandaid campaign stating that Most bandages just don't know when to let go.. is an example of which of the following strategies?
 a. positioning by product attribute c. positioning by competitors
  b. positioning by product class d. positioning by intangible factor



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

elyse44

  • Sr. Member
  • ****
  • Posts: 319
Answer to Question 1

C

Answer to Question 2

C
Definition of positioning by competitors




asd123

  • Member
  • Posts: 557
Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


amandanbreshears

  • Member
  • Posts: 320
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

Did you know?

Of the estimated 2 million heroin users in the United States, 600,000–800,000 are considered hardcore addicts. Heroin addiction is considered to be one of the hardest addictions to recover from.

Did you know?

The first oral chemotherapy drug for colon cancer was approved by FDA in 2001.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

For a complete list of videos, visit our video library