Author Question: Measures that reflect the intensity of a concept by assigning values that can take on any value ... (Read 147 times)

Jramos095 · **on:** Jun 29, 2018

Measures that reflect the intensity of a concept by assigning values that can take on any value along some scale range are called _____.
a. discrete measures
b. continuous measures
c. absolute measures
d. valid measures

Question 2

Wal-Mart's High styling shoes. Down-to-earth prices.. campaign is an example of which of the following strategies?
a. positioning by product class c. positioning by competitors
b. positioning by product attribute d. positioning by country of origin

maaaaaaaaaa · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

B
The message focuses on creating a mental association between Wal-Mart's brand and an important product attribute - affordability and style.