« previous next »

Author Question: Which type of scale has all the properties of an interval scale with the additional attribute of ... (Read 89 times)

jerry coleman

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Which type of scale has all the properties of an interval scale with the additional attribute of representing absolute quantities, characterized by a meaningful absolute zero?
 a. nominal scale
  b. discrete scale
  c. infinite scale
  d. ratio scale

Question 2

Hewlett-Packard LaserJet printers are associated with excellent resolution on computer printouts. This is an example of which of the following strategies?
 a. positioning by product attribute c. positioning by competitors
  b. positioning by intangible factor d. positioning by country origin


sarah_brady415

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

A
The marketer is attempting to link certain important, concrete, and specific product features to the brand in question.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Most women experience menopause in their 50s. However, in 1994, an Italian woman gave birth to a baby boy when she was 61 years old.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

The average human gut is home to perhaps 500 to 1,000 different species of bacteria.

Phenotypic ratios in progeny reveal the type of cross Phenotypic ratios in progeny reveal the type of cross
Tall safety stands can be used to provide additional support for the vehicle while on the hoist. Tall safety stands can be used to provide additional support for the vehicle while on the hoist.
The Geologic Time Scale The Geologic Time Scale
Cordilleran-Type Mountain Building Cordilleran-Type Mountain Building
The DNA of S-type bacteria can transform R-type bacteria into the same S type. The DNA of S-type bacteria can transform R-type bacteria into the same S type.
The Scale of the Very Small and Very Large: Powers of 10 The Scale of the Very Small and Very Large: Powers of 10
Video: Allergic Rhinitis

For a complete list of videos, visit our video library