« previous next »

Author Question: Which type of scale has all the properties of an interval scale with the additional attribute of ... (Read 69 times)

jerry coleman

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Which type of scale has all the properties of an interval scale with the additional attribute of representing absolute quantities, characterized by a meaningful absolute zero?
 a. nominal scale
  b. discrete scale
  c. infinite scale
  d. ratio scale

Question 2

Hewlett-Packard LaserJet printers are associated with excellent resolution on computer printouts. This is an example of which of the following strategies?
 a. positioning by product attribute c. positioning by competitors
  b. positioning by intangible factor d. positioning by country origin


sarah_brady415

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

A
The marketer is attempting to link certain important, concrete, and specific product features to the brand in question.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The FDA recognizes 118 routes of administration.

Did you know?

Methicillin-resistant Staphylococcus aureus or MRSA was discovered in 1961 in the United Kingdom. It if often referred to as a superbug. MRSA infections cause more deaths in the United States every year than AIDS.

Methicilli ...
Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Looking at the sun may not only cause headache and distort your vision temporarily, but it can also cause permanent eye damage. Any exposure to sunlight adds to the cumulative effects of ultraviolet (UV) radiation on your eyes. UV exposure has been linked to eye disorders such as macular degeneration, solar retinitis, and corneal dystrophies.

Did you know?

Certain rare plants containing cyanide include apricot pits and a type of potato called cassava. Fortunately, only chronic or massive ingestion of any of these plants can lead to serious poisoning.

Solar particles interact with Earth's magnetosphere. Sizes not to scale. Solar particles interact with Earth's magnetosphere. Sizes not to scale.
False-color imagery of the Sun, a G-type main-sequence star, the closest to Earth. False-color imagery of the Sun, a G-type main-sequence star, the closest to Earth.
Loyola Generativity Scale Loyola Generativity Scale
L-type calcium channel: (a) Calcium channel opens when an action potential passes across the ... L-type calcium channel: (a) Calcium channel opens when an action potential passes across the ...
Chylomicron Chylomicrons are one type of lipoprotein Chylomicron Chylomicrons are one type of lipoprotein
Neither heat-killed S-type nor live R-type bacteria can kill mice, but simultaneous injection of bot Neither heat-killed S-type nor live R-type bacteria can kill mice, but simultaneous injection of bot
Video: Causes of Acne

For a complete list of videos, visit our video library