« previous next »

Author Question: Which type of scale has all the properties of an interval scale with the additional attribute of ... (Read 64 times)

jerry coleman

  • Hero Member
  • *****
  • Posts: 570
on: Jun 29, 2018
Which type of scale has all the properties of an interval scale with the additional attribute of representing absolute quantities, characterized by a meaningful absolute zero?
 a. nominal scale
  b. discrete scale
  c. infinite scale
  d. ratio scale

Question 2

Hewlett-Packard LaserJet printers are associated with excellent resolution on computer printouts. This is an example of which of the following strategies?
 a. positioning by product attribute c. positioning by competitors
  b. positioning by intangible factor d. positioning by country origin


sarah_brady415

  • Sr. Member
  • ****
  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

A
The marketer is attempting to link certain important, concrete, and specific product features to the brand in question.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

The average adult has about 21 square feet of skin.

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

Astigmatism is the most common vision problem. It may accompany nearsightedness or farsightedness. It is usually caused by an irregularly shaped cornea, but sometimes it is the result of an irregularly shaped lens. Either type can be corrected by eyeglasses, contact lenses, or refractive surgery.

Epiphyseal Usually occurs through the growth plate where the matrix is undergoing calcification and Epiphyseal Usually occurs through the growth plate where the matrix is undergoing calcification and
pH Scale pH Scale
Test for Depressive Symptoms: CED Scale Test for Depressive Symptoms: CED Scale
Comparison of Type 1 and Type 2 Diabetes Comparison of Type 1 and Type 2 Diabetes
World Total Energy Consumption by Fuel Type World Total Energy Consumption by Fuel Type
Video: Cellular slime mold life cycle Animation

For a complete list of videos, visit our video library