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Author Question: Sometimes respondents' answers need to be assigned opposite values through a process called ... (Read 117 times)

schs14

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on: Jun 29, 2018
Sometimes respondents' answers need to be assigned opposite values through a process called cross-validation.
 
 Indicate whether the statement is true or false

Question 2

Wal-Mart's marketing strategy can be best described as which of the following?
 a. product focus c. price focus
  b. service focus d. prospects focus


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akudia

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
This process is called reverse coding.

Answer to Question 2

C
Wal-Mart has been very successful creating an image in the minds of bargain shoppers that their stores offer the best price deals in town.


schs14

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

adf223

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Reply 3 on: Yesterday
Excellent

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