Sometimes respondents' answers need to be assigned opposite ...

[schs14]

Sometimes respondents' answers need to be assigned opposite values through a process called cross-validation.
 
 Indicate whether the statement is true or false

Question 2

Wal-Mart's marketing strategy can be best described as which of the following?
 a. product focus c. price focus
  b. service focus d. prospects focus

[akudia]

Answer to Question 1

F
This process is called reverse coding.

Answer to Question 2

C
Wal-Mart has been very successful creating an image in the minds of bargain shoppers that their stores offer the best price deals in town.

[schs14]

TYSM

Thanks for the timely response, appreciate it