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Author Question: Which of the following drives the marketing research function? a. placement c. price b. product d. ... (Read 83 times)

Deast7027

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Which of the following drives the marketing research function?
 a. placement c. price
  b. product d. prospects

Question 2

In measurement, whenever a number is used to assign a value to an observation, the researcher must assign this number according to some predetermined rule.
 
 Indicate whether the statement is true or false



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SamMuagrove

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Answer to Question 1

A
The outcome of marketing research to identify prospects is usually captured in terms of market segmentation and target marketing.

Answer to Question 2

T





 

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