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Author Question: Which of the following drives the marketing research function? a. placement c. price b. product d. ... (Read 29 times)

Deast7027

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on: Jun 29, 2018
Which of the following drives the marketing research function?
 a. placement c. price
  b. product d. prospects

Question 2

In measurement, whenever a number is used to assign a value to an observation, the researcher must assign this number according to some predetermined rule.
 
 Indicate whether the statement is true or false


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SamMuagrove

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
The outcome of marketing research to identify prospects is usually captured in terms of market segmentation and target marketing.

Answer to Question 2

T


Deast7027

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Reply #2 on: Jun 29, 2018
Correct answers!


SamMuagrove

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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